Richelle Mead (blue_succubus) wrote,
Richelle Mead

Movie set visits and that marketing elephant in the room

We have all sorts of Vampire Academy movie things to share with you today, so let's get moving. First up, if you missed the amazing behind-the-scenes story and interviews that Entertainment Weekly did this week, then go check out this link right now. I got to see those stunt scenes being filmed, and they were INCREDIBLE.

MTV also posted their behind-the-scenes visit to the set, showing how much fun the cast had together. You can view those here. You have no idea how thrilled I am that everyone making the movie had such a good time with each other! They worked hard when the cameras rolled and played hard afterward. I love it.

I hope seeing this behind-the-scenes raw footage of the movie is helping convince you guys of what I, the actors, director, and screenwriter have been saying in countless interviews over the last few months: this movie really is true to the books. There are small changes here and there, but we all know that happens when you switch art forms, and believe me, compared to some other books-to-movies I've seen, the VA changes are minor. Now, I can't help you if an actor doesn't match your imagination, any more than you can change what's in my head. That's the thing with books: they're subjective. We create our own images in our minds. For a non VA example: I adore Woody Harrelson, but he wasn't who I pictured for Haymitch. I still gave Hunger Games a chance and was pleased to see they did the character justice and did a solid (identical? no) adaptation of the book. There were so many other great things going on that I got used to him and forgot my initial misgivings.

Still, some longtime VA fans are skeptics for the movie. They look at the teaser and other promo materials and say, "It makes VA look like Mean Girls! VA's not a comedy! This looks like a high school movie!" First off, I work very hard on some of Rose and Christian's one-liners, so come on--you have to acknowledge there's some humor--especially compared to other more serious supernatural series whose heroines would NEVER put ketchup on tacos or give battle cries. I love my wacky running jokes. :) Remember also that this first book IS in high school, complete with dances and note passing. The C4 and Russian countryside come later. But in all seriousness, for those worried the movie has transformed the book into a parody, I'm telling you flat out: it hasn't. There's exactly the same amount of humor in the movie as the books. There's the same amount of romance. There's the same amount of action. There's the same amount of darkness. There's the same amount of friendship. That balance I strove for in my writing made it to this adaptation.

So if it's all in there, why are the ads showing more of the movie's humor than its other parts? Because not everyone likes vampire stories. Crazy, right? If they did, they'd all be here reading this post. A lot of people do, however, like Mark and Daniel Waters's history with dark humor (as well they should), and so the movie's marketing team is highlighting that part of VA in the advertising. You see, there are people who would never see a vampire movie but will give snarky humor a chance. In some ways, that's why Twilight was the megahit it was. People who'd never read anything paranormal gave it a try because romance lovers were so hooked by the compelling love story that they were like, "Hey, I can live with vampires for the sake of this romance!" Likewise, the VA marketing team's hope is that people who normally say, "Blah, yuck, vampire stories are sappy and boring and overdone" will see some of this quirky, edgy marketing and be like, "Okay, I don't usually do vampires, but I love stories with attitude." And we all know VA has attitude.

Don't believe me about this marketing thing? Read this awesome io9 recap of the VA panel at NYCC today. This journalist wasn't initially sold on another vampire movie...but then changed her mind after seeing some of the movie's funnier clips.

And here's a truth people don't talk about: for VA to be successful and hopefully have sequels, it needs both its current fans and some new ones to come out and see it in the theaters. It's no secret that a lot of recent young adult books-to-movies haven't done well (including ones with MUCH bigger fan bases than VA), and it's because they haven't pulled in the audiences they needed to survive. The VA marketing team is trying to change this by showing new people, "Hey, you think you've seen every kind of vampire story out there? Guess again." And it's actually working. I've had other people tell me they read the books after seeing the teaser trailer and then say, "The books were different from what I expected, but I LOVED them! And now I can't wait for the movie."

That's what we need if we want to see Adrian cast for a Frostbite movie, guys. And we need you--our longtime fans and readers of the series--to have faith and hang in there as the movie team works its marketing magic to make the VA Family bigger. I love you guys for supporting the series for so long--you're what's even made a movie possible. And now I need you around to teach these new people what's what in the VA world!

And on that note, I think I can close with this eye-catching poster just revealed on Yahoo Movies yesterday. See what I'm saying? Does this say ordinary, sappy, vampires-gazing-longingly-at-each-other to you?

Tags: movie type stuff
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